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We consider the revenue-maximizing design and pricing of certification contracts. A certifier offers a menu of tests to an information sender, who holds partial private information about an unknown state and seeks to persuade an information receiver to take a favorable action. The selling mechanism gives information to the receiver through two channels: the actual informativeness of the tests and the sender’s choice among the options in the menu. We characterize the revenue-maximizing menu. In this menu, senders whose beliefs exceed an upper threshold purchase a common test that maximizes their joint surplus, whereas those whose beliefs fall below a lower threshold purchase no test. All sender types who purchase a test are indifferent across all options in the menu, and the receiver obtains zero surplus. We analyze how the results change if the certifier can conceal which test the sender selects.
